A LOOK INSIDE THE CRM & SALES APP, OUR NEW DIGITAL SOLUTION
Transparency, security, support, and innovation: Four values to put the customer at the center of our business
Designed to assist our Dealers as they interact with our customers, the “CRM & Sales App” is one of the company’s most interesting and ambitious projects.
The project reflects CNH Industrial’s strategy to boost sales through digitalization. It consists of two main workstreams: the development of new digital sales tools to support an enhanced sales process and the delivery of Change Management programs to ensure optimal deployment of and adherence to the sales process.
On top of the Central CRM & Sales Tool Governance Teams, a wide range of Ambassadors, the CRM Managers are the change agents in each Markets. The collaboration across Brands and Markets is one of our strengths in this Program!
The CRM tool, updated to Microsoft Dynamics 365, allows dealer managers to seamlessly run marketing campaigns, gain an updated view of all customer interactions, create advanced prospect lists, and assign activities and business opportunities to salespeople.
The Sales App supports dealer salespeople throughout all presales and sales phases and once the order has been placed, it manages any subsequent follow-ups with the customer.
Julie Hasler, CRM Manager, Case IH UK said, “I was with Darren Austin – Ernest Doe Power dealer in the Sales App training with his salespeople. The training session went well and was very interactive. One of the salespeople has just joined from John Deere and he said that our CRM system is far superior to John Deere’s! He could not believe the difference between the two systems. He loved the configurator and many of the features we have, such as being able to amend a vehicle after the quote is finalized.”
One of the New Holland Agriculture dealers taking part in the course, James Ashworth, Commercial Director, T H White, said, “My advice to dealers who will now get their first experience of the CRM & Sales App tool is to embrace it, look for the opportunities and consider it as a tool to secure your business information and use it to increase sales across all areas of the business. I can say from personal experience that it will create a cultural change that has to be managed in the business. For the sales team it will be a big change but something I know does deliver results.”
The program is in line with all values in our Focused Five! It places the Customer First by enhancing their experience, helps us Grow Together and act as One Team by strengthening relationships with dealers, Makes it Simple by streamlining salespeople's daily activities and enables us to Be the Best by leveraging constant feedback.
New launches of the program are planned this year for Austria, Denmark, Italy, Spain and Sweden following successful rollouts across France, Germany, Republic of Ireland and the UK in 2020.
For the sales team it will be a big change but something I know does deliver results
James Ashworth, Commercial Director, T H White
SPOTLIGHT ON REMAN: A WAY TO SUSTAINABILITY
Remanufacturing parts sustainably to meet Original Equipment Manufacturer (OEM) quality and performance standards.
CNH Industrial recognizes the importance of promoting a circular product life cycle, that’s why the REMAN team works to regenerate components and offer customers a range of remanufactured spare parts. CNH Industrial REMAN operates within the Parts and Services arm of CNH Industrial and has been serving customers across the globe reliably and sustainably since its 2009 launch in North America.
Through remanufacturing, the team is committed to saving energy, water, and new materials by up to 80%. As remanufactured products are kept out of landfills longer, landfill space is preserved, and because the use of raw materials is reduced, CO2 emissions are cut. Remanufacturing lowers our environmental impact and gives worn components a second life.
Francesca Martini, REMAN Communication, EMEA, knows that REMAN has never been more important than now. She said, “Climate change continues to affect our lives and the importance of Environmental Awareness is a pillar in our 2023 communication strategy. We are all responsible for the environment we live in. The REMAN team is collaborating among regions to promote a globally aligned sustainable message.”
For 2023, REMAN is overhauling its communication strategy and changing the way they engage with their audience. Given that consumer habits are shifting, there will be a greater focus on the customer as REMAN increases brand awareness through compelling narratives. The team’s forward-facing strategy will recognise consumer trends and make use of technology to explore new and effective ways to impact our customers directly. REMAN is working hard to ensure customers fully understand the benefits of buying remanufactured parts.
The future of REMAN is bright for our company and our customers. Through the collaboration of employees across the world, REMAN will continue to make great progress and further our purpose.
We are all responsible for the environment we live in. The REMAN team is collaborating among regions to promote a globally aligned sustainable message
Francesca Martini, REMAN Communication, EMEA
Francesca Martini (center) works closely with her REMAN colleagues in different regions, including Alice Hunter, Retail Marketing Manager, Parts & Service CNH Industrial Australia (left) and Shelby Harman, Product Marketing Strategist in North America (right).
